10 worst and 10 best subject lines of the year
A major email marketing firm posted their 10 worst and 10 best subject lines of the year.
Bruce Wedding posted these as a test at the Copywriting Board. I thought it would be fun to do the same here.
Each question has a best and worst subject line. In the comments I’ll list the right answers and also link to the marketing firm’s original article.
Here goes:
1.
A) Top 12 Email Newsletter Mistakes
B) Target Referrals & Abandons
2.
A) Simple Email Link Change Lifts Clicks
B) Eastern Europe Factbook
3.
A) Buyer’s Guide to Top Survey Vendors
B) CAN-SPAM – Must-Know Updates
4.
A) Your Input, Please: Annual Marketing Questionnaire
B) Best Time to Send Email: Test Results
5.
A) Call for Speakers – Email Summit & Expo ’09
B) 6 Actions to Lift Clickthroughs: New Data
6.
A) Turn Customer Queries Into Profit
B) Your Copy of Annual Email Study Results Enclosed
7.
A) HTML vs Text: Which Works Better?
B) Tailor Lists to Reach Exec Moms
8.
A) Newsletter Design Exclusive Data
B) How Wholesaler Lifted Orders 13%
9.
A) Email Audit PDF: How-to & Checklist
B) Test Your Email Practices; Friday Award Deadline
10.
A) How to Conduct Email Surveys
B) Alert: Analysis of New CAN-SPAM Rules
Filed under: Subject Lines
Like this post? Subscribe to my RSS feed and get loads more!
Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
