A major email marketing firm posted their 10 worst and 10 best subject lines of the year.

Bruce Wedding posted these as a test at the Copywriting Board. I thought it would be fun to do the same here.

Each question has a best and worst subject line. In the comments I’ll list the right answers and also link to the marketing firm’s original article.

Here goes:

1.
A) Top 12 Email Newsletter Mistakes
B) Target Referrals & Abandons

2.
A) Simple Email Link Change Lifts Clicks
B) Eastern Europe Factbook

3.
A) Buyer’s Guide to Top Survey Vendors
B) CAN-SPAM – Must-Know Updates

4.
A) Your Input, Please: Annual Marketing Questionnaire
B) Best Time to Send Email: Test Results

5.
A) Call for Speakers – Email Summit & Expo ’09
B) 6 Actions to Lift Clickthroughs: New Data

6.
A) Turn Customer Queries Into Profit
B) Your Copy of Annual Email Study Results Enclosed

7.
A) HTML vs Text: Which Works Better?
B) Tailor Lists to Reach Exec Moms

8.
A) Newsletter Design Exclusive Data
B) How Wholesaler Lifted Orders 13%

9.
A) Email Audit PDF: How-to & Checklist
B) Test Your Email Practices; Friday Award Deadline

10.
A) How to Conduct Email Surveys
B) Alert: Analysis of New CAN-SPAM Rules

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