Here are the 10 worst performers in the last year for Sherpa’s B2B subject lines:
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- Podcast: Contests for Lead Gen
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- Game Lifts Sales – Test & Results
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And the 10 best:
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- Email Audit PDF: How-to & Checklist
- How to Conduct Email Surveys
Marketing Sherpa’s analysis is quite interesting. They found that the first two words of the subject line are the most important.
The top four subject lines were short (between 31-41 characters).
And, not surprisingly, the subject lines that were too promotional were the worst performers.
