10 worst and 10 best subject lines of the year

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  • aashland

    Marketing Sherpa posted their top 10 best and worst subject lines here: http://www.marketingsherpa.com/article.php?ident=30938

    Here are the 10 worst:

    Here are the 10 worst performers in the last year for Sherpa’s B2B subject lines:
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    And the 10 best:

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    Marketing Sherpa’s analysis is quite interesting. They found that the first two words of the subject line are the most important.

    The top four subject lines were short (between 31-41 characters).

    And, not surprisingly, the subject lines that were too promotional were the worst performers.

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