Re: the misuse of the Re:
Monday, December 22nd, 2008 at
8:22 am
by Anita Ashland
I’m getting way too many emails these days that have “Re:” at the beginning of the subject line, even though the person isn’t replying to an email.
I’m sure they do it because it increases open rates. But I delete those emails instantly.
Even worse is when they add a message like this at the beginning of the email:
Yo Anita
Got a bounceback for some reason from your email address last
time. Just wanted to make sure you got this in time…
A bounceback. Yeah, right. Tell me another one.
Sorry, but using the “Re:” is inauthentic. Try increasing your open rate with great subject lines and content instead.
Filed under: Subject Lines
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
