Oops Emails
There’s an interesting article in Catalog Success about emails that various catalogs sent that contained mistakes.
These catalogs then had to send out apology emails and almost all of them used HTML emails.
My favorite subject line of the bunch was this one from Urban Outfitters: “Take a Extra 25% off. This time, we mean it.” The email contains pictures of two cats, with one saying, “Don’t cry. Everything’s OK now. Sorry, but we broke the Internet. Don’t hate us, this stuff is complicated.”
PaperDirect also had a good subject line: “Please accept our apologies and get a free umbrella with your order!” You only had to order a minimum of $10 to get the umbrella. Pretty cool.
J. Crew’s was: “With our apologies….” And then the body text headline was, “We’ve made some mistakes….(too many in our mind). I think the headline would’ve made a good subject line.
Anyway, it’s a good article about the ways catalogs have had to man up after sending out an oops email.
Filed under: Email Marketing • Subject Lines
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
