Less email, more life
That might seem like an odd concept for one who writes email copy for a living, but the past few weeks I’ve been making an effort to unsubscribe from as many lists as possible.
The less cluttered my email box is, the less cluttered my mind is and the more focused I can be while writing email copy.
I know that copywriters are supposed to read and study ads to help improve their copywriting skills.
This isn’t so true for email copy, at least for me. Reading email usually doesn’t inspire me. Even if I’m writing about an internet marketing product, I get most of my inspiration from life, not from reading another marketer’s email.
Plus it’s a nice feeling to mostly have emails in my inbox now that I want to read rather than emails that make me instantly hit the delete key. That feeling is also a help to me as I write email copy.
Filed under: Email Copywriting
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
