A HTML email that would beat a plain text one any day

I enjoyed this email from the Col. Littleton catalog.

It would not have had that same impact as a plain text email. Do you agree?

I’m not usually impressed with the HTML emails from large companies because, as a copywriter, I’m interested in studying the copy and the copy in these emails is usually very lacking.

But catalogs and large retailers always use HTML emails and because most people just click on the image or link right away to see what’s on sale, the text doesn’t matter as much. Admittedly, when I get an email from, say, Banana Republic, I just want to get to the sale page and see if there’s something I want at the right price.

But this email is one that combines the best of both the HTML and plain text worlds.

Are there companies that send out HTML emails that you like?

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