10 worst and 10 best subject lines of the year

A major email marketing firm posted their 10 worst and 10 best subject lines of the year.

Bruce Wedding posted these as a test at the Copywriting Board. I thought it would be fun to do the same here.

Each question has a best and worst subject line. In the comments I’ll list the right answers and also link to the marketing firm’s original article.

Here goes:

1.
A) Top 12 Email Newsletter Mistakes
B) Target Referrals & Abandons

2.
A) Simple Email Link Change Lifts Clicks
B) Eastern Europe Factbook

3.
A) Buyer’s Guide to Top Survey Vendors
B) CAN-SPAM – Must-Know Updates

4.
A) Your Input, Please: Annual Marketing Questionnaire
B) Best Time to Send Email: Test Results

5.
A) Call for Speakers – Email Summit & Expo ’09
B) 6 Actions to Lift Clickthroughs: New Data

6.
A) Turn Customer Queries Into Profit
B) Your Copy of Annual Email Study Results Enclosed

7.
A) HTML vs Text: Which Works Better?
B) Tailor Lists to Reach Exec Moms

8.
A) Newsletter Design Exclusive Data
B) How Wholesaler Lifted Orders 13%

9.
A) Email Audit PDF: How-to & Checklist
B) Test Your Email Practices; Friday Award Deadline

10.
A) How to Conduct Email Surveys
B) Alert: Analysis of New CAN-SPAM Rules

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  • aashland

    Marketing Sherpa posted their top 10 best and worst subject lines here: http://www.marketingsherpa.com/article.php?ident=30938

    Here are the 10 worst:

    Here are the 10 worst performers in the last year for Sherpa’s B2B subject lines:
    – Please Take Quick Tech Survey Today
    – Call for Speakers: Demand Gen Summit
    – You’re Invited – Biz Tech Webinar June 17
    – Early Bird Special for Demand Gen Summit
    – Nominations to Speak at Email Summit
    – Podcast: Contests for Lead Gen
    – Podcast: Get Wicked Good Leads
    – Game Lifts Sales – Test & Results
    – How to Weed Out Consumer Leads From B-to-B Campaign
    – Touched by Angels

    And the 10 best:

    – Top 12 Email Newsletter Mistakes
    – Simple Email Link Change Lifts Clicks
    – CAN-SPAM – Must-Know Updates
    – Best Time to Send Email: Test Results
    – 6 Actions to Lift Clickthroughs: New Data
    – Your Copy of Annual Email Study Results Enclosed
    – HTML vs Text: Which Works Better?
    – Newsletter Design Exclusive Data
    – Email Audit PDF: How-to & Checklist
    – How to Conduct Email Surveys

    Marketing Sherpa’s analysis is quite interesting. They found that the first two words of the subject line are the most important.

    The top four subject lines were short (between 31-41 characters).

    And, not surprisingly, the subject lines that were too promotional were the worst performers.