What should be in an email copywriter’s swipe file?

It’s a question I see a lot in the forums: “Which email lists are the best ones for an email copywriter to subscribe to?”

If you’re first starting out it’s good to subscribe to some lists so that you get a feel for the structure of email copy.

But I’ve found that once you’ve been at it a while, the fewer emails you read from other marketers, the better.

The best swipe file contains:

*The books you read.

*Conversations with friends and family.

*News websites.

*The movies and TV shows you watch.

*Memories from your childhood.

*And more.

These are where most of my email ideas come from. Not from other marketers’ emails.

The more silent your inbox is, the easier it will be for inspiration to find you.

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