My daughter had her first tennis practice of the season yesterday and the coach asked each girl to pick a word to use to help them focus whenever they feel tired or like giving up.

She chose the word “engage” from Star Trek.

“Engage” is what the captain says when he or she wants the ship to move forward.

Below is a clip of Captain Picard saying “engage!”

I see they included some other words in this clip. I noticed how these words are so applicable to everyday copywriting situations and I like how pithy they are:

“Let’s see what’s out there.”

“I’ve lost contact.”

“Make it so.”

“Red alert!”


“I don’t want to talk about it.”

“Get it done.”


I think it’s a great idea to have a word like that so I’ve swiped “engage.” I think I’ll start swiping all the above phrases too. 🙂

Free Email Updates
My best content on email copywriting delivered to your inbox each week.
100% Privacy. We don't spam.

  • janet444

    I think I”m going to steal the coach's idea (which I could definitely use) AND your daughter's word. She chose a great one. I used to watch Captain Picard but never noticed him using that word. It's perfect in this context! Thanks for another great post, Anita!

  • http://www.AnitaAshland.com/ anitaashland

    Thanks, Janet! Engage! 🙂

  • Allen

    That's really cool… I like them a lot and wanna try testing some of these out as part of a product title shortly.  Nice one!