How Facebook will change your email marketing

As an email copywriter, I’ve always been keenly aware of the possibilty that someday the email platform will change radically or be replaced by something else. After reading this post on the Social Media Examiner blog today, it seems likely that Facebook’s new messaging system will do just that.

A new feature in Facebook’s message system is “groups.” You’ll be able to create private groups among your Facebook friends to help facilitate private conversations:

Instead of sending traditional email blasts, you can send creative messages via Facebook that are more likely to resonate with recipients. It’ll serve as a new and unique platform for receiving marketing messages.

Although it’s too soon to tell if Facebook messages will be the new email, it’s not too soon to suggest that you should already be sending creative messages that resonate with recipients. Start doing that today and no matter what new messaging system emerges in the future, you’ll be ready.

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