But how exactly do you accomplish that?
I think of it as the difference between being naked and being nekkid.
When you’re naked, you don’t have any clothes on.
When you’re nekkid, you don’t have any clothes on AND you’re
up to something.
The emails you send to your customers and prospects should be naked emails.
This means emails that are not dry, stuffy, and boring.
It’s OK to be yourself.
Tell a story.
Let your sense of humor show.
Be vulnerable and open up a vein and bleed once in a while.
Don’t agonize over unsubscribes and offending people.
You should also avoid sending nekkid emails.
Nekkid emails are the ones where you can tell they are up to something right away. You can spot the nekkid emails right away in the first sentence or two.
The email just goes on and on and on about whatever the business is selling.
You know that all they want is the sale. They have no interest in truly helping you or building a long term relationship with you.
So get naked, but not nekkid.
If you need helping getting naked in your emails, I’m more than happy to oblige.