Trump’s email copywriting malpractice

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Imagine having an email list of thousands of true fans and not sending them any email.

That is the huge mistake Donald Trump has been making in Iowa. One strategist called this “malpractice.”

As a result Trump hasn’t reached key benchmarks in his campaign and lags behind other candidates in readiness for the primaries.

This lack of email might end up hurting him more than his controversial statements.

What’s interesting is that this email oversight was mentioned on the front page of the New York Times. It made mention of other old school techniques of door to door visits and phone calls. The article made no mention of Trumps’ Facebook fan page, Twitter, or other social media.

It’s yet more proof that email marketing is as important as ever.

And there’s no reason you have to neglect your list.

You could write the emails yourself. My Copywriter’s Notebook on Kindle and A Year of Email Copywriting will give you tips and a good headstart.

If you’re in the weight loss and fitness niche, my 12 Days of Christmas sale on 12 pre-written emails will give you emails you can send without having to write any copy.

If you are Donald Trump, or are ignoring your list like him, and need an email copywriter, contact me

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