Why boredom is the cure for boring email copy

 

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It sounds counter-intuitive, but if your email copy and stories are boring, and you have a lack of ideas, it means it’s time for you to seek out boredom.

To come up with ideas I always have to step away from the computer and disengage my mind by going for a walk, running an errand, taking a shower, sweeping the floor, or some other task that doesn’t require much in the way of thought. In doing so I come home full of things to write about.

I’ve been thinking a lot lately about this Albert Einstein quote:

Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.

Of course I’d love to think that if Einstein was alive today he would instead say social media diverts the mind too much, not reading. I love books and often feel restless if I go too long without reading. I have made a decision, however, to read fewer books and reread my favorite books. To ensure that I read fewer books I am trying an experiment where I don’t read any library books and instead buy the books I want to read. Then I will either resell them or put them in a local Free Little Library if I don’t want to keep the book. This forces me to be more deliberate in what I read and retain more of what I read. It also makes it easier for me to seek out boredom if I don’t have a huge stack of books by my bed.

Cal Newport advocates taking a break from focus rather than from distraction. This means you have scheduled blocks of offline and online time.He also is an advocate of batching (doing deep work in scheduled blocks of time). I highly recommend you read the chapter called Embrace Boredom in his book Deep Work: Rules for Focused Success in a Distracted World.

Remember, when all else fails, get bored.

 

 

 

Image Source/Corbis

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