The nicest story email you ever did see

tiny house

Emails from retailers are almost always a snooze. All they do is announce sales.

So I almost fell out of my chair when I recently received this one from L.L. Bean. It tells the story of one of L.L. Bean’s employees (a copywriter, of course) who has a tiny house in Maine.

It is chock full of photos, too.

And there is no catch. No sales announcement within it or at the end.

I hope they will send more emails like these and that it isn’t just a one-off.

I also hope it goes without saying that whether you are a large retailer or solo entrepreneur, you should send emails like these too.

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