Emails from retailers are almost always a snooze. All they do is announce sales.
So I almost fell out of my chair when I recently received this one from L.L. Bean. It tells the story of one of L.L. Bean’s employees (a copywriter, of course) who has a tiny house in Maine.
It is chock full of photos, too.
And there is no catch. No sales announcement within it or at the end.
I hope they will send more emails like these and that it isn’t just a one-off.
I also hope it goes without saying that whether you are a large retailer or solo entrepreneur, you should send emails like these too.