Email Copywriting Inspiration From Direct Mail
If you need some copywriting inspiration I highly recommend copywriter Richard Armstrong’s free ebook My First 40 Years in Junk Mail, which is the story of his career as an A-list copywriter.
It also includes samples of some of the letters he wrote over the years, including teasers and lift notes. I typed out the ten teasers that he shares throughout the book so I can refer to them whenever I need headline and subject line inspiration. By the way, this is the first time I’ve ever taken notes while reading a free ebook.
As I read these samples it occurred to me that the letters read like emails. Just like a typical plain text email, many of the letters don’t have bullets, subheads or headlines and were written in a friendly tone. So there’s a lot an email copywriter can learn from reading these letters. Enjoy!
[Hat tip to Ben Settle for bringing this free ebook to my attention on his blog.]
Filed under: Email Copywriting
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
