Is the money REALLY in the list?

I hear this all the time and you probably do too: the money’s in the list!

As an email copywriter you might expect me agree with that.

I do agree that a list is of great importance to your business. Whenever I send an email I get many more visits to my website than when I put a link to it on Twitter or Facebook.

Except there’s one problem… this “The money’s in the list!” attitude usually results in endless emails that are just boring pitches.

So what should be in your list?

Your art.

Your gifts (no, I don’t just mean free reports or ebooks….I also mean the generous sharing of your ideas).

Your superpower.

Your stories.

Your magic.

Notice I haven’t said anything about open rates and click thrus and opt-ins and opt-outs.

That’s because the people on your list aren’t buying your products…

They’re buying relationships and stories and magic.

When you send an email your sole motivation should be to connect with your reader and make a difference in their lives.

Respect the bond that exists between you and the people reading your email.

The irony is, if you remember that it’s your magic that is in the list, not money, then it’s likely that the money will follow eventually.

Filed under: Email Copywriting • Email Marketing

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