The best way to get a kid to go to sleep is also the best way to improve sales

A couple of days ago my daughter told me she had trouble getting to sleep the night before.

I asked her what helped her get to sleep and she said her big sister told her a story.

“From a book?” I asked.

“No! Better than that!” she said.

Her big sister told her a story about when she and the biggest sister were little and shared that same room.

The story made her feel safe…if her big sisters slept in the room without fear when they were little then she could too.

Also, little sisters always love when big sisters pay attention to them and create a story just for them. This is far more exciting than just reading a book to them.

Stories make any situation better.

So it’s not surprising that stories are just as important in your business as well.

Your clients and prospects have anxieties too.

One of the best ways to sooth their anxieties is to tell them a story.

Not some canned sales pitch, but a story just for them that makes them feel understood and also addresses whatever anxiety they may have.

If you listen to your customers, you’ll know what kind of stories to tell.

Learning to tell stories will also improve how you communicate with your friends and family and colleagues.

Have you ever noticed how the best marketing tips are applicable to real life too? Pretty cool.

Filed under: Stories

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