Is email copywriting touchy feely?

Emotions and feelings are two different things.

A sales page is usually about emotion. The copywriter focuses on a dominant emotion people in that market have, such as fear, greed, anger and writes the copy around that emotion.

Email copywriters focus more on feelings.

For every emotion there are usually many different feelings beneath the surface.

Sometimes these feelings seem very different from the outer emotion.

For example, if someone is angry on the outside, it could mean that they are angry because they feel hurt and rejected.

Feelings are deeper than emotion.

When you send emails, you can address all these many feelings.

As you send emails to your list, make sure that, over time, you tap into many different feelings.

Sometimes a person that lands on your sales page will leave, because the emotion there seems like static on a radio.

But your emails will help them to dial in to the right frequency and make the static go away.

Tagged with: Email Copywriting

Filed under: Email Copywriting

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