Subject Line Saturday: “Cool hues in ocean blues”

I haven’t written about email subject lines in a while but now I want to make it a regular Saturday feature on this blog.

I subscribe to very few email lists in my regular email inboxes because receiving too much email is distracting for me as an email copywriter.

But I have a dormant Yahoo mail account that I don’t use anymore because a lot of crud piles up there.

So I thought I’d go through some if it each Saturday and find the five subject lines that manage to get my attention in all that mess.

Here goes:

1. Cool Hues in Ocean Blues. The Sundance catalog sent this email. The subject line appealed to me because it rhymes and evokes a nice image.

2. Last Chance For Free Shipping, Hurry Ends Tonight. This is another Sundance subject line. It’s a good reminder that a straight-to-the-point subject line always works. Especially if the word “free” is in it.

3. Tips For Getting a Good Flight’s Sleep. This subject line is by Magellan’s travel catalog. I thought it was catchy and stood out from the crowd in my inbox.

4. Why You’re Unique, Special and Great. This subject line is by Mike Litman. Yeah, it’s kind of gimmicky. But it managed to catch my eye in the sea of crud in my inbox. Using the word “you” in a subject line is effective.

5. Capture brilliant ideas with our notebooks and journals. This is by one of my favorite catalogs – Levenger. First, I like that the only use a capital letter at the beginning of the subject line. This looks more natural, less sales-y.

Also, I like that they assume that my ideas are brilliant. And I’ve always had a fondness for notebooks.

See you next Saturday with more subject lines.

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Filed under: Subject Lines

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