Starting tomorrow, March 1, I will write a daily pithy copywriting tip during the month of March.

Each tip will be exactly 29 words long.

The exception will be on Saturdays, where I will continue my Subject Line Saturday posts.

Studies show that online readers only read 20% of the content on a web page.

So I thought I’d try writing pithy tips for a month as an exercise in pithiness. Pithiness is a skill every copywriter should develop.

After March, I will continue to write a pithy copywriting tip once a week or so.

I’ve also started a Fun Fridays feature, to give copywriters a mental health break and post something fun, rather than a how-to. In March I’ll try to make my Fun Fridays posts a pithy 29 words too.

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