Subject Line Saturday: Going Coastal to Deal With Blather Control

For some reason there were slim pickings in my in boxes this week. Hardly any subject lines jumped out at me. I even went through some of the junk in the spam folder but even the spam was boring.

Anyway, here goes:

1. Blather Control: How to Hold it. That one was from Ben Settle. I love the phrase “blather control.” Lots of people have blather control issues, especially in the marketing world.

Also, his email promoted a seminar, but  he opened by describing a memory of what he learned from this person at a previous seminar, so it’s not a typical affiliate pitch, it’s more personal. And he doesn’t even include an affiliate link, just a direct link. How’s that for building goodwill and trust with your list?

2. Come Alive With Color. This came from Cost Cutters. Who doesn’t want to come alive with color after a long, drab winter? In this case the color is hair coloring, which I’m not in the market for, but I read the email anyway. It is targeted to people who have never had their hair colored before and might be apprehensive. In just one paragraph it addresses those concerns.

3. Going Coastal. This is from Daily Candy and I love the wit and pithiness. Plus, going coastal sounds appealing this time of year.

I’ve written before about how you should sign up for the Daily Candy list. The emails are always well-written and they know how to use photos and graphics in an appealing way. It’s must reading for any email copywriter.

4. Too Legit to Knit. Another witty subject line from Daily Candy. This email was about a knitwear company that uses New Zealand wool.

Thanks for reading and I’ll be back next Saturday with more subject lines.

Filed under: Subject Lines

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