Pithy copywriting tip #13: The first 5 words of a paragraph are the most important
Thursday, March 18th, 2010 at
8:29 am
by Anita Ashland
For readers who only skim your web copy, make sure you paragraph intros (the first five words of a paragraph) are compelling. Use action words, bold font, bullet points.
Filed under: Pithy Copywriting Tips
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
