Fun Friday: Nation Shudders at Large Block of Text
The Onion reports that the entire nation was rendered helpless when presented with a 500 word block of text:
Dumbfounded citizens from Maine to California gazed helplessly at the frightening chunk of print, unsure of what to do next. Without an illustration, chart, or embedded YouTube video to ease them in, millions were frozen in place, terrified by the sight of one long, unbroken string of English words.
Why won’t it just tell me what it’s about?” said Boston resident Charlyne Thomson, who was bombarded with the overwhelming mass of black text late Monday afternoon. “There are no bullet points, no highlighted parts. I’ve looked everywhere—there’s nothing here but words.”
Oh the horror:
“It demands so much of my time and concentration,” said Chicago resident Dale Huza, who was confronted by the confusing mound of words early Monday afternoon. “This large block of text, it expects me to figure everything out on my own, and I hate it.”
For added amusement while reading this piece, imagine that it applies to mile long sales pages too. 
Filed under: Fun
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
