Subject Line Saturday: Prevention subject lines

Since last week’s Subject Line Saturday post I see that I’ve received four emails from Prevention magazine. Because Prevention is a successful health magazine I’d like to take a look at those four subject lines in today’s post because undoubtedly we will learn a thing or two.

Prices Cut! Just 88 cents an issue! Although I’m not a big fan of exclamation points in subject lines, this subject line is straight-forward and mentions the offer right in the subject line. Often times the simple and direct approach is best.

Program Your Blood Sugar For Weight Loss! This email promotes a glycemic index cookbook. The email is a HTML email, of course, and reads like a mini sales letter.

The mini sales letter approach is something I avoid when writing emails for clients and my own list because it doesn’t help with relationship-building. But if your niche is health and weight loss and you run a huge magazine then apparently this is the way to go.

Eat To Beat Diabetes! Another mini sales letter/email for a cookbook, another exclamation point.

At this point I’m starting to wish that Chris Cunningham (the person whose name is at the bottom of these emails) would, oh, tell a story or something instead of trotting out the expected mini sales letter.

Dance your trouble spots away in minutes a day! Unlike the other subject lines, this one only has a capital letter at the beginning, which is my preferred method. Kelly Jennings is the author of this email (and the exercise program that’s for sale) so it looks like they mix it up and send out their emails in a variety of names.

All these emails are catchy and do a good job of grabbing attention, so if you’re in the health or weight loss niche you might want to subscribe to their list so that you can study their subject lines.

My opinion on their actual emails is that the mini sales letter approach won’t work as well for you if you are a solo entrepreneur or run a small business because relationship-building is key to growing your list.  But I encourage you to send out four emails per week like they do.

Filed under: Subject Lines

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