Even beggars have to tell stories if they want to increase response rates (Pithy copywriting tip #17)
by Anita Ashland
As this blogger reminds us (and I once blogged about how my daughter responded to a beggar’s story). Tell stories in your copy too if you want increased response.
Filed under: Pithy Copywriting Tips • Stories/Storytelling
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
