Become a “that” hunter (Pithy copywriting tip #20)
by Anita Ashland
After you write a draft of copy, turn into a “that” hunter. Delete as many of the “thats” as you can. Your copy will flow better as a result.
Filed under: Pithy Copywriting Tips
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
