Show, Don’t Tell (Pithy Copywriting Tip #22)
by Anita Ashland
This video beautifully demonstrates the importance of showing, not telling, when writing copy.
Notice how instead of telling the people to be compassionate, he makes them feel compassionate instead.
And as a short copy specialist, I appreciate the pithiness of the copy on this sign:
Filed under: Pithy Copywriting Tips
Like this post? Subscribe to my RSS feed and get loads more!
Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
