Get spaced out (Pithy Copywriting Tip #23)
by Anita Ashland
In email copy, no paragraph should be longer than two sentences. In sales letters, no longer than 4-5 sentences. Follow each long paragraph with a short one.
Your white space is as important as your text.
Filed under: Pithy Copywriting Tips
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
