Email Subject Lines: Weekly Roundup
Every week I hope to gather up a few email subject lines from my inbox and bring them here for discussion.
The “from” field is probably the most important part of an email in terms of determining whether or not an email will get opened and read. But the subject line is a very close second.
Here’s my favorite subject line of the week, from an email from copywriter Ben Settle: SEO Copywriting “Hell-Bitch.”
Yep, I opened that one right away and read it. It’s about how Google is a hell-bitch (cowboy lingo for a horse that throws you off its back again and again).
I also liked Ben’s “10 Tiny Marketing Tips” subject line too, from earlier in the week.
Another good one was: “5 Trends That Will Rock Email Marketing.” That was from Target Marketing and I opened that one right away.
Marketing Profs sent a newsletter with the subject line: “Kermit Got It Wrong.” That subject line arouses curiosity.
Perry Marshall used this subject line: “10 words you want to use in your headlines: reasons why.” Another strong subject line.
As you can see, for the most part, subject lines are very different from sales letter headlines. Especially when the email is from an individual instead of a company.
Please feel free to post a favorite subject line in the comments.
Filed under: Subject Lines
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
