Is it “pollution” to read email?
Email copywriter Sean Furey says he doesn’t subscribe to more than a few lists because he says it’s like “pollution” to do so. He wants his ideas as a copywriter to be fresh.
Most copywriters diligently study sales letters for inspiration. But that’s different. You have to deliberately seek out a sales letter, by pulling it off your shelf or finding one online.
Email is different ball game. We’re pelted with it all day. So, when you’re a copywriter, reading email all day long can have a pollution effect and dilute your creative thinking.
Plus…so much of the email out there just isn’t written very well.
I often find it somewhat disconcerting that I delete so much email by other marketers even though I write so much email copy myself.
Filed under: Email Copywriting
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
