Imagine how would you feel if you were in one of the most successful rock bands of all time.
You and your band mates have been together for more than 30 years and you have more money than you could ever need. Every concert is a sell out.
You also have money invested in real estate and have your hand in many other businesses, including one that owns a piece of Facebook.
Apple even names an iPod after you.
You’d feel pretty secure, wouldn’t you?
Or would you?
Bono of the band U2 fits the scenario I just described yet in an interview a couple of years ago he said, “insecurity is your best security.” He doesn’t take their success for granted and never assumes that the next album will be a success.
Barbara Corcoran is a venture capitalist on the show The Shark Tank and only has several minutes to decide whether or not to invest in an entrepreneur’s business.
The product is secondary to her and she first evaluates the person. One of her criteria is: “do they have enough insecurity where they are going to be be scared every day?”
If they have enough insecurity then she knows they will have the wherewithal to see the business through difficult times and make it to the finish line. If the product is only 70% good but the entrepreneur is 150% good, she’s in.
How about you? Are you insecure enough?
Even though I’ve been a copywriter for four years, I still feel both excitement and anxiety when facing that blank page at the beginning of a copywriting project.
Learning to befriend anxiety and even view it as an elixir has been one of the most important things I’ve learned as an entrepreneur.
If one of your insecurities is your own copywriting ability, then I’d be glad to help you out. The other day a client told me, “When I send out my own emails, I don’t get any sales because my emails suck. When I send out your emails, I get sales.” Just email me and see if I can do the same for you.
Filed under: Email Copywriting
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