Email subject line weekly roundup: Joe Montana and Cocktail Parties
Pickings were slim this past week, probably because Thanksgiving is coming up and people aren’t sending out as much email.
My favorite subject line of the bunch was Doug D’Anna’s “What Joe Montana Can Teach You About Copywriting.” I’m not a 49ers fan (if I have to root for anyone it’s the Packers) but anyone who was even dimly aware of football in the 1980s and early 90s knows who Joe Montana is and that famous play known simply as “The Catch” (man does Montana look young in that video). Anyway, that subject line aroused my curiosity enough that I read the email right away.
Another subject line that I liked was “The Cocktail Party Rule” from Marketing Profs. Sadly, I don’t have many opportunities to go to cocktail parties, but I wanted to know what the rule was anyway.
Kenneth Yu’s “STOP!” subject line got my attention. Sometimes it’s easy to forget the a simple one word, all caps subject line can do the trick. Did any subject lines catch your attention recently? Feel free to post a comment about it.
Filed under: Subject Lines
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
