Last night I emailed a friend this video of Madonna dissing some flowers a fan gave her:

Madonna says, “I absolutely loathe hydrangeas.” She didn’t realize she was being overheard.

At first my friend was all, “How can anyone loathe a flower?”

But then after thinking about it for a minute she realized there are certain flowers she absolutely loathes and spent the rest of the email describing them.

It made me realize there are flowers I absolutely loathe too (hostas being at the top of the list).

I had never thought of flowers from the “absolutely loathe” perspective before.

Normally when flowers are a topic of discussion most of us talk about the flowers we love and how we can’t wait to see spring flowers again and so forth.

Also, I like how Madonna says “absolutely loathe” instead of “hate.” I’m sure I’ll be using that phrase in copy soon. ;-)

Anyway, it’s a reminder of how it’s so easy to get in a rut and only view a flower, a product, a customer, a relationship, from the same perspective all the time.

P. S. Here’s the apology video Madonna made called “love letter to hydrangeas.” Haha:

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Filed under: Email Copywriting

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