The E. F. Hutton approach to marketing

Remember the E.F. Hutton commercials in the 1970s and 80s?

If you’re a young whippersnapper and don’t know what I’m talking about, here’s a video of one of the commercials.

The tagline of each commercial was, “When E. F. Hutton talks, people listen.”

I thought of this when I read online somewhere a description of billionaire Mark Cuban as the E. F. Hutton of the business world.

I’ve subscribed to his blog for some time and he rarely posts.  But when he does I am sure to read it because he always has something interesting and substantive to say.

Sure, one could say he doesn’t have to post a lot because he’s successful. But a lot of entrepreneurs who have made it big often just end up using guest bloggers or let their blog die completely. They aren’t E. F. Huttons.

Anyway, a lot of people think it’s important to be active on social media and hammer their lists constantly and all that.  But how many people actually listen?

I’ve been a copywriter for five years now and more and more I’ve come to realize that the E. F. Hutton approach to marketing is the way to go.

Filed under: Email Copywriting • Email Marketing

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