I am NOT a San Francisco 49ers fan (I’m a Packers fan, even though they are losing big to the Giants as I type this) but I couldn’t help reading about this past week’s brouhaha over their back up quarterback Colin Kaepernick.
Their starter, Alex Smith, has played almost perfectly this year yet Kaepernick started for the second week in a row and the 49ers won both games.
Since last Sunday he’s been given a nickname (“Kap”), generated a lot of chatter on sports talk radio and social media, and his jerseys are flying off shelves.
But why, considering Smith was having the best season of his career?
Apparently one big reason is because Kap played with swagger and excitement, which got the fans fired up in ways Smith’s workmanlike style fails to do.
I guess it’s not enough to play well and look almost perfect on paper. The intangibles are important as well.
Plus, Kap has an interesting story: he was 6’5″ and 170 pounds in high school and more suited for baseball. He was a star pitcher with a ton of offers to play professional baseball yet chose to pursue football even though he was only offered one football scholarship.
49ers Coach Jim Harbaugh caught a lot of heat for deciding to start Kap again this week, yet there are two lessons here:
And as a business owner (i.e. coach), are you always going to stick with what’s working no matter what, because you put so much time in developing it and because most people think you should? Or do you take the risk and try something new that could be even better?
P. S. Because of Black Friday and Cyber Monday and whatnot, I’ll go ahead and add a deal of my own:
Order one series of 7 emails and I’ll include a second series at no charge. I can only offer this to one client before the holidays – MAYBE two, if you’re flexible about the time frame. Email me at firstname.lastname@example.org. The offer expires after Christmas. It’s good for both repeat and new clients.
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