I figure it’s only fair I show examples of my own work from time to time.
So here’s one I wrote for a client in the self-help niche. The persona is a middle-aged male.
Their customer service person who manages their email replies says this one resulted in a huge number of positive responses. Go figure.
The email is content-only, no selling.
Also, at the end, I asked the reader to write back, which no doubt increased the response.
I write emails for this client on a monthly basis, which gives them the luxury of sending out content-only emails from time to time.
It is essential to be concerned about this type of response rate from your list too, not just conversion rates.
Are you connecting with your list and getting responses from them? That type of response rate leads to higher conversion rates.
OK, here’s the email:
Subj: How long can you live on a good compliment?
Mark Twain said he could live two months on a
I’m still living on a compliment a store clerk
gave me 14 months ago. I stepped into the store
after attending a conference and she said she
never sees people dressed like how I was in real
life, only in magazines. Glad I looked so pulled
together that one day anyway.
If a compliment from a stranger can mean so much,
a compliment from a loved one can mean so much
Yet, as we all know all too well, we often
neglect to compliment those we love.
With people we love, or people who hope to
attract to us and form a loving relationship
with, it’s good to take compliments to an even
And that’s with encouragement.
Encouragement can take the following forms:
* Reinforcing them after they second-guess
themselves after a difficult decision.
* Drawing attention to their progress on a
* Thanking them for their unique perspective
(even if you disagree with it).
Verbal appreciation like this is a powerful thing.
How have you been encouraged lately?
Have you encouraged anyone recently?
If you haven’t given or received much
encouragement lately, begin each day with a
thought of gratitude about at least one area of
The more gratitude you have, the more the
compliments and encouragement will flow your way
and the more it will also flow from you to others.
Feel free to write back and let me know your