What’s the first thing that comes to mind when people think about you?
It’s worth thinking about, because that’s how you’ll define your personal brand.
If you make a list of things your friends, family, co-workers, etc. have said to you, there will be one or two that stand out.
You know, things like “you crack me up,” “you’re such a nerd,” and “I can always count on you.”
When you write your email copy, you should do so in the voice of your personal brand. This will be the secret sauce of your emails.
When you hang out with a friend do you follow a formula for how you interact with your friend?
I didn’t think so.
That’s why the idea of a formula for creating a personal bond with your subscribers via email can be cringe-inducing.
That’s because in real life the way we interact with people is done reflexively without thinking about it. If I’m going to a casual restaurant for a burger, I know instinctively not to wear an evening gown. If it’s a birthday celebration, I know it’s inappropriate for me to talk about something depressing. And so on.
When it comes to email, however, it doesn’t come naturally at first. People make very basic mistakes. So it helps to have a formula.
Week 9 of my A Year of Email Copywriting course gives a formula, which you can use as a checklist before writing an email, to make sure you aren’t making an embarrassing mistake. Moreover, it provides the framework for creating a personal bond with subscribers.
You will receive 52 weekly lessons. After you sign up, I can send you the first nine weeks right away if you want me to, just send me an email and let me know.
You can also email me anytime during the 52 weeks with questions and I’ll be happy to help you out.
Looking forward to having you on board.
Photo: Stefano Principato