Tuesday, November 25th, 2008 at
2:43 am
Pickings were slim this past week, probably because Thanksgiving is coming up and people aren’t sending out as much email.
My favorite subject line of the bunch was Doug D’Anna’s “What Joe Montana Can Teach You About Copywriting.” I’m not a 49ers fan (if I have to root for anyone it’s the Packers) but anyone who was even dimly aware of football in the 1980s and early 90s knows who Joe Montana is and that famous play known simply as “The Catch” (man does Montana look young in that video). Anyway, that subject line aroused my curiosity enough that I read the email right away.
Another subject line that I liked was “The Cocktail Party Rule” from Marketing Profs. Sadly, I don’t have many opportunities to go to cocktail parties, but I wanted to know what the rule was anyway.
Kenneth Yu’s “STOP!” subject line got my attention. Sometimes it’s easy to forget the a simple one word, all caps subject line can do the trick. Did any subject lines catch your attention recently? Feel free to post a comment about it.
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Friday, November 14th, 2008 at
9:24 pm
Every week I hope to gather up a few email subject lines from my inbox and bring them here for discussion.
The “from” field is probably the most important part of an email in terms of determining whether or not an email will get opened and read. But the subject line is a very close second.
Here’s my favorite subject line of the week, from an email from copywriter Ben Settle: SEO Copywriting “Hell-Bitch.”
Yep, I opened that one right away and read it. It’s about how Google is a hell-bitch (cowboy lingo for a horse that throws you off its back again and again).
I also liked Ben’s “10 Tiny Marketing Tips” subject line too, from earlier in the week.
Another good one was: “5 Trends That Will Rock Email Marketing.” That was from Target Marketing and I opened that one right away.
Marketing Profs sent a newsletter with the subject line: “Kermit Got It Wrong.” That subject line arouses curiosity.
Perry Marshall used this subject line: “10 words you want to use in your headlines: reasons why.” Another strong subject line.
As you can see, for the most part, subject lines are very different from sales letter headlines. Especially when the email is from an individual instead of a company.
Please feel free to post a favorite subject line in the comments.
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