Subject Line of the Week: Of powder rooms, pens and hot-to-trot
I’ve had these subject lines ready to go for a while but I guess last week I was too busy complaining about the cold to write a post.
Speaking of the cold, last week I spent inordinate amounts of time reading free PDFs about European luxury barge cruises from R. Crusoe & Son. I discovered that Donald Staley, who was a copywriter for J. Peterman back in the day, is on the advisory board for R. Crusoe & Son so I signed up for their email list and mailing list. The copy and photos in their travel PDFs are delightful and make for nice reading in the winter. I keep hoping they will pummel me with emails but so far that hasn’t happened.
OK, back to subject lines. My favorite one of the week was “Fit and Fabulous in the Powder Room” by Susan Blais. She’s a devotee of Matt Furey and markets the same type of bodyweight resistance exercises to a female audience.
I’m one who exercises everywhere BUT a health club: in the kitchen, backyard (my favorite), my oldest daughter’s bedroom, living room, and even the powder room. So I was pleased to read in her email that she has done Hindu squats in the powder room. I do mine in the kitchen. Cooking is boring so sometimes I do squats while waiting for things that are cooking on the stove.
Honorable mention goes to Levenger’s “Free Pen When You Perk Up Your Office.” In my case a pen would literally perk up my office all on its own because my work space is usually the laptop and a couch or the laptop in the backyard. But I hardly use pens anymore. Alas.
Craig Garber’s “She…is…hot-to-trot” also caught my eye. As I feared, the email didn’t live up to the subject line. But it was a good attention-getter.
As always, feel free to leave a comment with your own favorite subject lines.
