Monday, March 23rd, 2009 at
8:47 am
That might seem like an odd concept for one who writes email copy for a living, but the past few weeks I’ve been making an effort to unsubscribe from as many lists as possible.
The less cluttered my email box is, the less cluttered my mind is and the more focused I can be while writing email copy.
I know that copywriters are supposed to read and study ads to help improve their copywriting skills.
This isn’t so true for email copy, at least for me. Reading email usually doesn’t inspire me. Even if I’m writing about an internet marketing product, I get most of my inspiration from life, not from reading another marketer’s email.
Plus it’s a nice feeling to mostly have emails in my inbox now that I want to read rather than emails that make me instantly hit the delete key. That feeling is also a help to me as I write email copy.
VN:F [1.8.7_1070]
Rating: 0.0/5 (0 votes cast)
VN:F [1.8.7_1070]
Thursday, March 5th, 2009 at
12:10 pm
In recent weeks some email subject lines hit my inbox that I found disconcerting. These emails were from marketers.
“Sorry, we’ve got to let you go.” That’s a panic-inducing subject line and even though I don’t have a job (I’m self-employed) it was still panic-inducing rather that curiosity-arousing.
“URGENT DEADLINE” was another panic-inducing subject line because I’m a copywriter and usually have a few client projects going on at once so a subject line like that isn’t particularly calming.
“I love you.” I didn’t like that subject line at all because it’s clear it was gimmicky and my reaction was, “Um, hello, I don’t even know you.” Plus it would’ve been weird if one of my daughters had been looking over my shoulder when it arrived.
So the takeaway from this is to focus on making the reader curious and intrigued when composing a subject line, rather than turned off or panic-y.
VN:F [1.8.7_1070]
Rating: 0.0/5 (0 votes cast)
VN:F [1.8.7_1070]
