Archive for September, 2009

This is the part that’s like junior high

Remember that slightly nervous stomach feeling you’d
get while walking through the junior high parking lot where
everyone congregates before the bell rings?

You’re nervous because you’re wondering if anyone will
notice your new jeans and Chuck Taylors…

Or if instead they’ll think you chose the wrong shoelace color and.
give you a Bershon stare (you know, that teenage look of disdain).

This post makes me feel that same queasiness.

You see, as a copywriter, it’s a lot easier to talk about
a client’s product than one’s own stuff.

In fact, I’d probably rather wear 1980s Jordache jeans
and Dexter topsider shoes in public…the clothes that were
popular back when I was a teen…than yak about myself.

So I’ll make this quick.

I’ve teamed up with copywriter Suzanne Ryan and we
put together a website called Money Making Email where
we sell packages of pre-written emails for Clickbank products:

You have 3 options:

1. Buy an email pack and copy and paste the emails into your
autoresponder, add your affiliate link, and you’re good to go.

The emails read like real emails, they aren’t lame templates.

Also, you won’t have to do much tweaking if you want to take,
say, the Fat Loss 4 Idiots emails, and use them to promote a
different weight loss product.

2. Promote Money Making Email as an affiliate and earn commissions
(get your Clickbank affiliate link here). We’ll even write a custom email for you at no charge if you want to promote it. Just ask.

3. Purchase resale rights to any of the packs (contact me for a complete list of packs) and use them as content for your membership sites or as an upsell, bonus, etc.

We’re adding 5 packs per month, so this is a perfect option if you need constant content for a membership site.

We have 15 packs available right now, so just drop me a line if you
want to see the complete list and find out more about the resale
rights option.

OK, the bell is ringing, so I’m outta here. :-)

Drop me a line if you’d like to get the ball rolling or have any
questions.

P. S. While at the website be sure to sign up so that you’ll receive our monthly annoucements about the 5 email packs we’re adding
each month.

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How to add a second subject line to your emails

Now that so many people use Gmail, copywriters should take advantage of the opportunity this gives you to essentially insert a second subject line in your emails.

A Gmail inbox shows the first sentence or so of the email before the person opens it.

If the subject line is the headline, the opening line would be the subhead and the two flow together. In the emails I write for clients I now try to cut down on the clutter in the opening line so that there’s more flow.

Let’s look at how some other marketers have used that space:

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Look at the opening sentence: “Do not reply to this email.”

When you write a sales letter would you include “Do not respond to this message” as a subhead?

I don’t think so.

Excuse me while I indulge in a customer service rant: is it that hard to send an autoresponder message from an email address that your customers can reply to?

This particular company has several people on staff. Surely there is someone that can respond to their emails.

If yours is a one-person business you have no excuse either. Email is a personal medium and is a form of two-way conversation. To have a “do not reply to this email” line anywhere in your email is yet another example of broken customer service.

OK, let’s look at this one:

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This was an affiliate email sent out during someone’s product launch. I opened that one right away because I was all, “What??? I didn’t order $197 DVDs!”

Of course the email ultimately was about getting free DVDs but I had to open it to make sure it wasn’t really an erroneous order.

I bet that email had a great open rate because it used a scare tactic. Would you use a tactic like that if you knew it would get the email opened?

I will say this: it used the second subject line space in an efficient manner and got right to the point.

Below is an example of something I see regularly – the subject line and first line of the email say basically the same thing:

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A first line that said something like, “Here’s a coupon for 15% off your next visit” or “We hope you come back. Here’s a coupon…” would be less redundant.

So what do you think? Please feel free to chime in with a comment.

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