http://anitaashland.com Tue, 09 Mar 2010 12:50:09 +0000 http://backend.userland.com/rss092 en A "click here to read more" link in an email or blog post interrupts flow. Disrupting the flow slows your profits down. Say it all in the email instead. http://anitaashland.com/467/pithy-copywriting-tip-7-dont-click-here-to-read-more/ Whenever I see the words "storytelling secrets" on a book I'm all over it, even if the book isn't about copywriting. Such was the case with Making Comics: Storytelling Secrets of Comics, Manga and Graphic Novels by comic geek Scott McCloud. I loved comic books as a kid and my daughter is ... http://anitaashland.com/458/5-copywriting-tips-from-a-comic-book-artist/ After you complete a copywriting project for a client, send a thank you note. The best thank you note is handwritten. It's good manners and leads to future business. http://anitaashland.com/435/pithy-copywriting-tip-7-always-send-a-thank-you-note/ A copywriter should learn from everyone but seek approval from no one.  Not even from a goo-roo or mentor. Why? Approval is a drug - one hit is never enough. http://anitaashland.com/455/pithy-copywriting-tip-6-dont-seek-approval/ For some reason there were slim pickings in my in boxes this week. Hardly any subject lines jumped out at me. I even went through some of the junk in the spam folder but even the spam was boring. Anyway, here goes: 1. Blather Control: How to Hold it. That one was ... http://anitaashland.com/452/subject-line-saturday-going-coastal-to-deal-with-blather-control/ A teen boy made this animated video (6 million views so far) with drawings he made in Paint. Perhaps the duck will remind you of certain prospects you've had. :-) http://anitaashland.com/446/fun-friday-the-duck-song/ An email message is not a mini sales letter. An email shows... a sales letter tells. An email series is a fishing reel. The sales page is the hook. http://anitaashland.com/401/pithy-copywriting-tip-4-the-first-rule-in-email-copywriting/ Ask: "If you were buying your product, would you buy it from you?" You the copywriter must believe it's best for the customer to buy the product from you. http://anitaashland.com/432/pithy-copywriting-tip-3-a-question-to-ask-yourself-after-writing-a-draft-of-copy/ Prospects come in different flavors. Romantics, pioneers, introverts, extroverts, geeks, bargain hunters and status seekers. A sales letter targets one. The right email series will reach all of them. http://anitaashland.com/430/pithy-copywriting-tip-2-prospects-are-like-bascom-robbins/ I once won a Monopoly tournament against five type-A men. While trading deeds I persuaded them they didn't need the purples and railroads. Then I proceeded to crush them. http://anitaashland.com/426/pithy-copywriting-tip-1-want-to-improve-your-copywriting-skills-play-monopoly/